Jun16
Is Canva diluting your brand?
Using visual marketing Visual marketing – as the term probably suggests – is using visual content to help reinforce your brand identity and message, across your marketing efforts. There are lots of ways to go about this, and lately I’ve...
Jun04
4 steps to help with your content marketing routine
In my previous post, I had a little rant about how much I do like writing, but struggle specifically with ‘content-marketing’. It was a little self-indulgent, I’m aware of that, and so I thought I’d follow it up with a post about...
May27
Why is business blogging such a chore?
In my final year of high school, I used to swap weekly letters with one of my best friends. These letter were epic, they would run to about 10 A4 double-sided pages. I have no idea what on earth we had to say to each other that took up so much time, energy...
Jan23
Are you paying enough attention to your website’s needs?
There is very little point in just putting a website up and then forgetting about it. Tempting as that may be, all you’re really doing is paying for an overpriced business card. Websites are finicky creatures, and they thrive on flattery and attention. To...
Jan16
Simple ideas to help you take charge of your visual marketing
Audience: ‘Good design’ isn’t a one size fits all approach. When you’re adding design touches to your website, or even designing your own fliers or brochures, as with all your marketing, you need to consider your target client. If you’re a technical...
Jan09
9 tips to help writers with visual marketing
As a small business owner, you probably already do some of your own writing – blog posts, your website copy and marketing copy. You may not be a ‘professional’ writer, but the point is that you do write, and you also think like a writer. Here’s...
Oct07
4 creative marketing ideas for small business
While researching this post, I came across literally dozens, if not hundreds of marketing ideas for small business. Lots I had thought of, plenty that I’ve seen put into actions, and few that made me stop and actually laugh out loud (stage a fake protest...
Sep30
Brainstorm the Perfect Business Name
You’re all excited about your new business venture and it’s finally time to turn your business dreams and ideas into reality. Before you can get started with any sort of marketing, or even think about getting a logo designed, you need to nail...
Sep16
How to add a custom background to your Weebly website
Changing the background of your Weebly website is one of the easiest ways to personalise your website. This one simple step can suddenly transform your site from looking like a standard template into one which better reflects your professionalism and...
Sep16
Secrets You Should Know About Your Graphic Designer’s Background
The internet is bursting at the seams with graphic designers who have started their careers from a whole heap of different backgrounds – tertiary education, self-taught, big corporates, and advertising agencies. As the client, you need to find someone...
