The brief
We were asked by one of our long-term clients to create a logo for an initiative for their company called Young Marketing Pros.
Our client was after a logo that was professional, but not stuffy. The target market is young people at the beginning of their marketing careers.
In terms of look and colours, they were open to the ideas we could provide – but wanted the logo to appeal to both men and women.
They provided us with some sample logos that they liked the look of, and we took it from there!
