Why are fonts important? Choosing a font to use in your designs can be tricky. It’s worth spending some time getting it right though, as that choice can make or break … Read More
4 easy ways to optimise images for SEO (and human visitors)
Whether you’re into visual content or not, your website still contains image files. It’s worth taking some time to make sure those images are optimised for SEO, are not making your site slow … Read More
Is Canva diluting your brand?
Using visual marketing Visual marketing – as the term probably suggests – is using visual content to help reinforce your brand identity and message, across your marketing efforts. There are lots of … Read More
4 steps to help with your content marketing routine
In my previous post, I had a little rant about how much I do like writing, but struggle specifically with ‘content-marketing’. It was a little self-indulgent, I’m aware of that, … Read More
9 simple ideas to help you take charge of your visual marketing
‘Good design’ isn’t a one size fits all approach. When you’re adding design touches to your website, or even designing your own fliers or brochures…
9 tips to help writers with visual marketing
As a small business owner, you probably already do some of your own writing – blog posts, your website copy and marketing copy. You may not be a ‘professional’ writer, but … Read More
4 DIY design tips for visual content
Are you ready to start taking charge of your own visual content? Even if you think you’re ‘visually challenged’ you CAN create imagery that supports your brand and message. 1. … Read More
4 photography tips for small businesses
Use these photography tips to get unique content that is right for your brand. Your marketing plan needs to have a visual component, but if you’re using the same free … Read More
Transfer Google Analytics without losing historical data
*** UPDATE — APPARENTLY GOOGLE HAVE CHANGED THE GOALPOSTS AND THE BELOW STEPS NO LONGER WORK. **** I love the internet, I find it a totally fascinating place, and I’ve … Read More
How to switch between multiple Google accounts
Hands up who has been struggling to stay on top of all the new (and old) Google-based features and applications? Google +, Google Places, Google Analytics, Google Adwords. Each has … Read More
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